"Cars are one of the most underused pieces of property," says John Lambert, a research associate at University of Central Florida's institute for simulation and training. "You might use it one hour out of 24. The rest of the time you pay for the insurance, the mechanic, while it sits there."
Lambert is helping Babcock developer Kitson and Partners figure out the right business model to encourage the use of AV services instead of car ownership. "How will people want to contract or buy it?" Lambert asks. "There are a lot of theories out there. We’re letting real people use the services, and we'll get real user market data to prove or disprove the theories."